Fast Casual
California Fish Grill
75%
YoY In-App Sales Increase
55%
YoY Digital Sales Increase
As California Fish Grill scaled its digital business, the brand faced **increasing reliance on third-party ordering chan…
Read case studyFrom Strategy to Revenue,We Run It With You.
unPLUG is a hands-on growth partner. We audit your stack, build the tech, design the strategy, and measure what actually moves revenue.
From the first audit to full momentum, we're active across every layer of your digital growth operation.
STRATEGY
Strategic Roadmap
Digital maturity assessment, KPI framework, and a sequenced 1-3 year plan.
INFRASTRUCTURE
Tech Stack Integration
Full audit, migration support, and unified guest profiles across every channel.
PLANNING
Marketing Calendar
Rolling calendar with LTOs, channel mix, touchpoint sequencing, and loyalty economics, planned months out.
BENCHMARKING
Benchmarking
Internal benchmarking: stack-rank locations on guest, sales, and KPIs to surface leaders, gaps, and quick wins.
REPORTING
Analytics & Attribution
Every campaign tied to actual orders. GA4 taxonomy, revenue attribution, and automated dashboards.
OPTIMIZATION
Quarterly Reviews
QBRs with portfolio benchmarks, KPI performance, and a continuously refined roadmap.
Here's how a typical engagement unfolds with unPLUG.
STAGE 1
Foundation
Tech audit complete. Baseline KPIs set.
Full stack audit delivered. Guest data schema designed. Quick wins identified and queued. Every subsequent decision is grounded in real data.
STAGE 2
Launch
Loyalty live. Onboarding journey deployed.
Loyalty program relaunched with restructured economics. Guest activation funnel live. First lifecycle automations running. 90-day marketing calendar built.
STAGE 3
Acceleration
First LTO campaign executed. Attribution live.
Push and SMS programs running. CRM opt-in expansion underway. First attribution report delivered. Every campaign now connected to actual order revenue.
STAGE 4
Momentum
Always-on. Compounding.
Lifecycle engine running autonomously. First quarterly business review complete. Channel mix optimized. Digital revenue share growing month over month.
CLIENT RESULTS
15x
Daily order growth in first two weeks
87%
Signed-in rate within 15 days of launch
$211K
First-party revenue in 15 days
4-6%
Loyalty giveback, down from 9-12%
+15%
Lift in guest frequency & LTV
26K
Annual orders shifted from 3P to 1P
See how revenue intelligence transforms business performance and decision-making.
Fast Casual
Luna Grill
71%
1P Digital Order Increase
+82%
Add-to-Cart Purchase Conversion
As Luna Grill continued to expand its footprint, the brand saw an opportunity to elevate its digital guest experience to…
Read case studyFast Casual
Pure Green
555%
1P Digital Sales Increase
86%
App Share in 1P Digital
As Pure Green rapidly expanded its franchise footprint, the brand faced growing complexity in delivering a consistent an…
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