Fast Casual
California Fish Grill
75%
YoY In-App Sales Increase
55%
YoY Digital Sales Increase
As California Fish Grill scaled its digital business, the brand faced **increasing reliance on third-party ordering chan…
Read case studyStop Blasting.Start Growing.
One message doesn't move the needle. A coordinated marketing strategy does. Our holistic approach covers every channel and touchpoint, so your guests keep coming back.
Blast marketing doesn't work anymore. Customers expect relevant, timely messages, not spam.
Same message to everyone
Low engagement rates and poor targeting
Manual campaign creation
Time-consuming and error-prone processes
Poor timing and relevance
High unsubscribe rates and wasted spend
Every unPLUG partner starts with a strategy, not a one-off campaign. We define the parameters that make your marketing actually work.
Marketing Spread
Optimal reach without audience fatigue.
Touchpoints
Mapped journeys from discovery to conversion.
Segmentation
Behavioral targeting based on intent.
LTOs & Promotions
Intentional offers at the right moment.
Channel Mix
Push, email, SMS, and rewards working together.
Marketing Calendar
Rolling calendar that builds momentum.
From the moment someone downloads your app to the day they become a loyal guest, we have a play for every stage.
New Guest Activation
Turn visitors into habitual regulars.
Welcome sequences, first-order incentives, and onboarding nudges designed for the critical first 7 days.
Strategy Example
Day 0 welcome offer → Day 2 signature item push → Day 7 last-chance perk.
Weekly Purchase Nudges
The art of staying top-of-mind.
Scheduled, behaviorally-timed messages that drive frequency without crossing the line into spam.
Strategy Example
Start your week like a local, Fuel up before the weekend, Abandoned cart recovery.
LTO & Promotion Campaigns
Lift AOV, not just discounts.
Planned offer moments such as seasonal items, menu launches, and value bundles, integrated with upsell logic.
Strategy Example
Brands with strategic upsell recommendations see up to 25+% AOV lift
Lapsed Guest Win-Back
Automated re-engagement logic.
Sequences triggered by inactivity, perfectly calibrated by how long a guest has been away.
Strategy Example
15 days: 10% off. 30 days: free item. 45 days: personal outreach.
Loyalty Tier Moments
Recognition over marketing.
Progress updates and tier upgrades that make guests feel valued throughout their journey.
Strategy Example
Real-time progress bars, tier-up celebration alerts, and exclusive reward unlocks.
At-Risk Guest Recovery
Re-engage before they churn.
Timely, personalized outreach when engagement drops, so you keep guests in the fold before they lapse.
Strategy Example
Frequency dip detected → personalized offer → win-back before 30 days.
See how personalized marketing transforms customer engagement and revenue.
Fast Casual
Luna Grill
71%
1P Digital Order Increase
+82%
Add-to-Cart Purchase Conversion
As Luna Grill continued to expand its footprint, the brand saw an opportunity to elevate its digital guest experience to…
Read case studyFast Casual
Pure Green
555%
1P Digital Sales Increase
86%
App Share in 1P Digital
As Pure Green rapidly expanded its franchise footprint, the brand faced growing complexity in delivering a consistent an…
Read case studyReady to Transform Your Marketing?
See how personalized marketing can drive engagement and revenue for your restaurant.