Revenue Accountability
We tie everything we do to measurable revenue outcomes. No vanity metrics, no vague KPIs. If we can't point to dollars protected or recovered, it doesn't ship.
About unPLUG
We're Building the Revenue Layer Restaurants Deserve
The restaurant tech stack is broken. Ordering, loyalty, marketing, and data live in disconnected silos. Revenue leaks at every handoff. We started unPLUG to fix that.
Our Belief
“Growth doesn't come from more demand. Every restaurant deserves a dedicated digital growth team. We built the model that makes it possible.”
Most restaurant brands spend aggressively to drive traffic. But between the click and the repeat order, revenue leaks at every stage. Slow checkout, anonymous guests, unused loyalty, zero attribution...we exist to close those gaps.
What We Stand For
These aren't aspirational. They're the operating principles we use to make decisions every day.
Operational Partnership
We don't hand off a platform and disappear. Our team embeds inside your operational workflows and stays there, week after week, quarter after quarter.
Observable Results
Every recommendation, every change, every initiative maps back to something you can see in your numbers. We believe in showing our work.
Long-Term Growth
Quick wins are a starting point, not the finish line. We build 3-year growth plans because compounding revenue takes time and consistency.
Post-Launch Commitment
Technology without ongoing support is just software. Every launch comes with a roadmap of supportive initiatives designed to keep momentum building.
Revenue-First Approach
Every feature, every optimization, every strategic decision is evaluated through one lens: does this protect or grow first-party revenue? We build what drives results, not what looks impressive.
How we're structured
Strategy and execution are tightly coupled. Now you can have both in one package.
Digital Growth Partner
Every engagement includes a dedicated strategist who owns your digital performance end to end.
- ✓Digital strategy and roadmap tied to your revenue targets, not a generic playbook
- ✓Conversion optimization across web and app, grounded in real guest behavior data
- ✓Loyalty program design: earn/burn economics, segmentation, and program health
- ✓CRM and lifecycle workflows that turn a first online order into a loyal repeat guest
- ✓Promotional calendars and re-engagement sequences that drive measurable lifts
- ✓Regular performance reviews with cohort tracking and channel attribution
- ✓Cross-functional alignment across your marketing, ops, and technology teams
Forward Deployed Engineering
Our engineers deploy directly into your problem space, building, integrating, and iterating as an extension of your product team.
- ✓Technical scoping and systems architecture before a single line of code is written
- ✓Integration engineering across POS, loyalty, ordering, catering, and payment processors
- ✓White-label web and app deployment: fast, conversion-optimized, fully brand-owned
- ✓Data pipeline and CDP implementation that turns raw transactions into guest intelligence
- ✓QA, testing, and launch support...your guests never see the rough edges
- ✓Edge case resolution and operational unblocking at multi-unit scale
- ✓We iterate constantly, because launch is the starting line, not the finish
We're looking for people who believe restaurant brands deserve better technology — and are ready to build it from the inside out.