Fast Casual
California Fish Grill
75%
YoY In-App Sales Increase
55%
YoY Digital Sales Increase
As California Fish Grill scaled its digital business, the brand faced **increasing reliance on third-party ordering chan…
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More Than Just An App
Beautiful storefronts, intelligent workflows. We engineer every touchpoint with your guests to convert and retain.
From discovery to activation, every screen is designed to reduce friction, increase conversion, and grow repeat revenue.
1
Discovery
Optimization across app stores and local search to ensure you're found wherever guests are hungry.
App Store OptimizationSEO & Location PagesCampaign Deep LinksSmart App BannersSocial & Search DiscoveryBranded Entry Points
2
Menu Navigation
Guide attention to the right products with menu layouts that reduce friction and increase intent to order.
Visual-First MenusDietary & Category FiltersHero & Featured ItemsPersonalized RecommendationsPopular & New SignalsSticky Add to Cart
3
Customization
Present options in a way that feels intuitive so guests customize more and abandon less.
Modifier & Option FlowsVisual SelectionsSmart DefaultsUpsell & Cross-SellMake-It-A-MealAOV Optimization
4
Cart
Protect order momentum with a cart experience designed to preserve intent and lift basket size.
Persistent CartOne-Click UpsellsBundle SuggestionsPromo & Reward CodesCross-Session SaveIntent-Safe Edits
5
Checkout
Reduce final-step drop-off with fast, familiar checkout flows built around convenience and conversion.
Guest CheckoutSaved Payment MethodsLoyalty & RewardsOne-Tap ReorderAuto-Applied OffersConversion-First Flow
6
Activation
Turn first orders into ongoing engagement with onboarding, loyalty, and recovery workflows that keep guests coming back.
Passwordless LoginOnboarding JourneysPush NotificationsLoyalty EnrollmentAbandoned Cart RecoveryPoints & Rewards Automation
1
Discovery
Optimization across app stores and local search to ensure you're found wherever guests are hungry.
App Store OptimizationSEO & Location PagesCampaign Deep LinksSmart App BannersSocial & Search DiscoveryBranded Entry Points
2
Menu Navigation
Guide attention to the right products with menu layouts that reduce friction and increase intent to order.
Visual-First MenusDietary & Category FiltersHero & Featured ItemsPersonalized RecommendationsPopular & New SignalsSticky Add to Cart
3
Customization
Present options in a way that feels intuitive so guests customize more and abandon less.
Modifier & Option FlowsVisual SelectionsSmart DefaultsUpsell & Cross-SellMake-It-A-MealAOV Optimization
4
Cart
Protect order momentum with a cart experience designed to preserve intent and lift basket size.
Persistent CartOne-Click UpsellsBundle SuggestionsPromo & Reward CodesCross-Session SaveIntent-Safe Edits
5
Checkout
Reduce final-step drop-off with fast, familiar checkout flows built around convenience and conversion.
Guest CheckoutSaved Payment MethodsLoyalty & RewardsOne-Tap ReorderAuto-Applied OffersConversion-First Flow
6
Activation
Turn first orders into ongoing engagement with onboarding, loyalty, and recovery workflows that keep guests coming back.
Passwordless LoginOnboarding JourneysPush NotificationsLoyalty EnrollmentAbandoned Cart RecoveryPoints & Rewards Automation
Our web and mobile apps convert because they're built on integrated systems, not just pretty screens.
The Storefront
(What Guests See)
- Branded mobile apps that feel native to your brand identity.
- Responsive web ordering optimized for lightning-fast desktop checkout.
- Smart menu recommendations AI-driven upsells that actually increase AOV.
The System
(What Makes It Work)
- Unified loyalty engine that auto-applies rewards across all channels.
- CRM & POS sync zero lag between guest interaction and kitchen prep.
- Analytics instrumentation tracks every click from discovery to repeat purchase.
We don't just build software; we engineer financial results.
Drive Revenue Growth
Convert more guests through first-party channels. By reducing marketplace fees and increasing repeat orders, we maximize the value of every customer.
Own Your Data
Stop renting your customers. We give you full access to guest profiles, purchase history, and behavior analytics to fuel personalized marketing.
Elevate Experience
Provide a premium, native-feeling ordering journey that builds brand affinity and makes ordering again a delight.
Operational Excellence
Deep integrations with your POS and existing tech stack ensure that digital growth doesn't create operational chaos in your kitchen.
See how brands are growing first-party revenue with unPLUG.
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Add-to-Cart Purchase Conversion
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555%
1P Digital Sales Increase
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App Share in 1P Digital
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See how branded ordering can transform your business in just 30 minutes.