Fast Casual
Bluestone Lane
+50%
Active Loyalty Member Growth
+117%
Loyalty Guest LTV
In 2025, Bluestone Lane’s loyalty program looked healthy on the surface, with 50,000 active members and $4.55M in identi…
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Operations by Square.Growth by unPLUG.
Best-in-class combo that maximizes first-party revenue for restaurant brands.
The ultimate growth engine for restaurants.
Native Square integration across orders, menus, payments, and customer data, optimized for conversion.
1
Password-less Sign-In
Low friction sign-in and sign-up drives up to 90% increase in loyalty sign-ups with 68% increase in mobile revenue.
Sign-inSign-upLoyalty
2
Menu Personalization
Ordering feels effortless when it's personalized to guests' preferences and history, with tailored offers and recommendations.
PersonalizationOffersRecommendations
3
Built-in Loyalty Flow
Give each guest a true VIP experience with customized discounts, limited time offers, subscription plans, and points redemption.
LoyaltyVIPPoints
4
Checkout & Payment
Offer hassle-free options like Apple / Google Pay, and Credit Card. Quick and easy payment means more completed orders.
CheckoutApple PayGoogle Pay
5
Post Order
Offer live tracking, location navigation, order updates, confirmations, post-transaction feedback, issue resolution and more to strengthen the guest relationship.
TrackingUpdatesFeedback
1
Password-less Sign-In
Low friction sign-in and sign-up drives up to 90% increase in loyalty sign-ups with 68% increase in mobile revenue.
Sign-inSign-upLoyalty
2
Menu Personalization
Ordering feels effortless when it's personalized to guests' preferences and history, with tailored offers and recommendations.
PersonalizationOffersRecommendations
3
Built-in Loyalty Flow
Give each guest a true VIP experience with customized discounts, limited time offers, subscription plans, and points redemption.
LoyaltyVIPPoints
4
Checkout & Payment
Offer hassle-free options like Apple / Google Pay, and Credit Card. Quick and easy payment means more completed orders.
CheckoutApple PayGoogle Pay
5
Post Order
Offer live tracking, location navigation, order updates, confirmations, post-transaction feedback, issue resolution and more to strengthen the guest relationship.
TrackingUpdatesFeedback
System Architecture
Deep API Synchronization
How unPLUG enhances your existing Square infrastructure.
Square Core
- Payments
- Customers
- Point of Sale
- Catalog
- Gift Cards
- Loyalty
Real-time SyncOAuth 2.0 & Webhooks
unPLUG Growth
- CRM Integration
- API Powered Marketing
- Enhanced Loyalty Based on Square
Unified Data
Guest records created in Square are instantly enriched by unPLUG for marketing.
Bi-directional Menu
Updates in Square POS reflect instantly on your branded web and mobile apps.
Order Prep Mgmt
Sophisticated throttling and prep time logic baked into the ordering flow.
Proven Results
See how restaurant brands grow first-party revenue with unPLUG.
Fast Casual
California Fish Grill
75%
YoY In-App Sales Increase
55%
YoY Digital Sales Increase
As California Fish Grill scaled its digital business, the brand faced **increasing reliance on third-party ordering chan…
Read case studyFast Casual
Luna Grill
71%
1P Digital Order Increase
+82%
Add-to-Cart Purchase Conversion
As Luna Grill continued to expand its footprint, the brand saw an opportunity to elevate its digital guest experience to…
Read case studyFast Casual
Pure Green
555%
1P Digital Sales Increase
86%
App Share in 1P Digital
As Pure Green rapidly expanded its franchise footprint, the brand faced growing complexity in delivering a consistent an…
Read case studyReady to Own Your Digital Revenue?
See how Square and unPLUG can transform your business in just 30 minutes.