Fast Casual
California Fish Grill
75%
YoY In-App Sales Increase
55%
YoY Digital Sales Increase
As California Fish Grill scaled its digital business, the brand faced **increasing reliance on third-party ordering chan…
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Operations by Square.Growth by unPLUG.
Best-in-class combo that maximizes first-party revenue for restaurant brands.
Native Square integration across orders, menus, payments, and customer data, optimized for conversion.
1
Password-less Sign-In
Low friction sign-in and sign-up drives up to 90% increase in loyalty sign-ups with 68% increase in mobile revenue.
Sign-inSign-upLoyalty
2
Menu Personalization
Ordering feels effortless when it's personalized to guests' preferences and history, with tailored offers and recommendations.
PersonalizationOffersRecommendations
3
Built-in Loyalty Flow
Give each guest a true VIP experience with customized discounts, limited time offers, subscription plans, and points redemption.
LoyaltyVIPPoints
4
Checkout & Payment
Offer hassle-free options like Apple / Google Pay, and Credit Card. Quick and easy payment means more completed orders.
CheckoutApple PayGoogle Pay
5
Post Order
Offer live tracking, location navigation, order updates, confirmations, post-transaction feedback, issue resolution and more to strengthen the guest relationship.
TrackingUpdatesFeedback
1
Password-less Sign-In
Low friction sign-in and sign-up drives up to 90% increase in loyalty sign-ups with 68% increase in mobile revenue.
Sign-inSign-upLoyalty
2
Menu Personalization
Ordering feels effortless when it's personalized to guests' preferences and history, with tailored offers and recommendations.
PersonalizationOffersRecommendations
3
Built-in Loyalty Flow
Give each guest a true VIP experience with customized discounts, limited time offers, subscription plans, and points redemption.
LoyaltyVIPPoints
4
Checkout & Payment
Offer hassle-free options like Apple / Google Pay, and Credit Card. Quick and easy payment means more completed orders.
CheckoutApple PayGoogle Pay
5
Post Order
Offer live tracking, location navigation, order updates, confirmations, post-transaction feedback, issue resolution and more to strengthen the guest relationship.
TrackingUpdatesFeedback
System Architecture
How unPLUG enhances your existing Square infrastructure.
Square Core
- Payments
- Customers
- Point of Sale
- Catalog
- Gift Cards
- Loyalty
Real-time SyncOAuth 2.0 & Webhooks
unPLUG Growth
- CRM Integration
- API Powered Marketing
- Enhanced Loyalty Based on Square
Unified Data
Guest records created in Square are instantly enriched by unPLUG for marketing.
Bi-directional Menu
Updates in Square POS reflect instantly on your branded web and mobile apps.
Order Prep Mgmt
Sophisticated throttling and prep time logic baked into the ordering flow.
See how restaurant brands grow first-party revenue with unPLUG.
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Luna Grill
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1P Digital Order Increase
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Add-to-Cart Purchase Conversion
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Pure Green
555%
1P Digital Sales Increase
86%
App Share in 1P Digital
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Read case studyReady to Own Your Digital Revenue?
See how Square and unPLUG can transform your business in just 30 minutes.