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Pure Green
Fast Casual70+ Locations
How Pure Green partnered with unPLUG to launch a scalable digital engagement stack built for franchising, loyalty innovation, and growth.
555%
1P Digital Sales Increase
86%
App Share in 1P Digital
About The Partnership
Pure Green is a fast-growing, premium smoothie and superfood brand with an expanding franchise footprint and a strong focus on quality, wellness, and customer experience. As the brand scaled, it partnered with unPLUG to build a modern, first-party digital infrastructure that could support long-term growth.
Integrations: Square POS & Loyalty
""The app is going to be a game changer for us. We wanted to make sure we found the right partner that can move at our pace and align with our vision.""
The Challenge
As Pure Green rapidly expanded its franchise footprint, the brand faced growing complexity in delivering a consistent and high-performing guest experience across channels. Its in-store, web, and mobile ordering systems were not fully unified, creating friction in the customer journey and limiting conversion opportunities. At the same time, the team lacked the infrastructure needed to capture and connect guest data across touchpoints, making it difficult to understand behavior, personalize engagement, or drive repeat visits effectively.
In parallel, Pure Green needed a more scalable approach to marketing and retention. Manual campaign execution was not sustainable for a fast-growing franchise, and existing tools lacked the automation required to engage guests throughout their lifecycle. The brand also required a modern, flexible loyalty framework that aligned with its premium positioning while supporting franchise-level customization.
How We Solved It
The strategic approach and key implementations that drove success
1
Demand Capture Optimization
To strengthen top-of-funnel conversion and create a seamless guest experience, unPLUG rebuilt Pure Green’s web / mobile ordering into a unified, high-performing system. This ensured that every guest interaction was optimized to capture demand, reduce drop-off, and feed directly into a centralized data engine. The result was a consistent, brand-aligned ordering experience that could scale across locations while capturing valuable first-party data at every touchpoint.
- Unified web + app ordering infrastructure
- Tiered loyalty (Bronze / Silver / Gold)
- Embedded guest data capture across all digital touchpoints
- Seamless integrations with POS, ordering and marketing systems
2
Transaction Optimization
unPLUG streamlined the path from discovery to purchase by eliminating unnecessary steps in the conversion journey. By implementing direct-to-checkout pathways and aligning campaign entry points across channels, Pure Green was able to create faster, more intuitive purchasing experiences. This approach ensured that guests could move from intent to transaction in just a few clicks—whether coming from paid ads, email, or SMS—while maintaining consistency across the entire funnel.
- Two-click deeplink journeys from campaign to checkout
- Cross-channel routing for consistent user experiences
- Event-driven triggers tied to guest actions and behaviors
- Optimized campaign-to-cart pathways across paid and owned channels
3
Guest Recognition & Loyalty
To support long-term retention and personalization, unPLUG deployed a modular engagement stack that enables real-time guest recognition and automated lifecycle marketing. This system was designed to unify data across platforms while giving Pure Green the flexibility to adapt loyalty and engagement strategies at both the brand and franchise level. With a scalable architecture in place, the brand can continue to evolve its customer experience without needing to rebuild its underlying systems.
- Unified data stream across POS, loyalty, and marketing platforms
- Automated lifecycle marketing flows (welcome, win-back, frequency)
- Flexible, franchise-ready loyalty infrastructure
- Modular architecture built for scalability and future expansion
The Results
Measurable impact across key business metrics
555%
1P Digital Sales Increase
86%
App Share in 1P Digital
17%
1P Digital AOV Increase
559%
1P Digital Orders I crease
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